cmt artists of the year
CMT Artists of the Year celebrates the top country music artists who dominate the charts in radio, album sales, and across all CMT platforms.
Leading the Off-Air team, we developed a complete visual identity for the inaugural event, including logo, custom award, invitations, promotions, digital and social media, venue design, and red carpet collateral.
Art Direction - Nora Gaffney
Award Concept + Design - Nora Gaffney
Lead Design - Brad Davis
Design - Brett Warren, Amy Kinslow
Web Design - Jeff Leet, Brandy Byrd
creative team
Five individual grooves ascend the full height of the award as it spirals toward the top, representing the successes of each of the five recipients.
The original concept was conceived through sketches, sculpted in clay, modeled in Cinema 4D, and cast using high-quality resin.
the award
A tri-fold casing opens to reveal a custom booklet featuring each of the five celebrated artists. Specialty inks, foil stamps, vellum papers, and a satin ribbon are all subtle design details included in this premium package.
the invitation
type + color
BLACK
CMYK: 75, 70, 65, 85
HEX: #000000
RGB: 0, 0, 0
WHITE
CMYK: - -
HEX: #FFFFFF
RGB: 255, 255, 255
SILVER
CMYK: 15, 10, 10, 0
HEX: #DEDEDE
RGB: 225, 225, 225
Radio airplay is one of the deciding statistics for AOTY recipients, and this custom gift was created to thank the DJs for their ongoing support and to encourage event promotion.
Custom truffles, champagne, and branded flutes are among the items included in the premium boxed set.
